High-End Sonic Branding, Designed to Be Remembered
LAUDHAUS is a sonic branding agency built on decades of expertise in branding, advertising and music. We believe the strongest brands are built from distinctive assets that people recognise instantly - and sound is one of the most powerful of them. When used strategically, sound drives memory, consistency and long-term brand equity.
We use behavioural insight, cultural understanding and musical craft to create distinctive sonic assets and systems that cut through, scale across touchpoints and endure over time.
Our mission is simple: to build high-quality, high-impact sonic assets that elevate brands and make them unmistakable.
In 2025, I started LAUDHAUS to bring together the two worlds that shaped my career: music and brand building - and to focus them on a belief I hold deeply: sound is one of the most powerful ways to create distinctive brand assets.
My path began as a musician and evolved into a global creative career across Ireland, MENA, the UK, and the US, working at agencies such as VML, Saatchi & Saatchi, and TBWA. In 2014, I also co-founded the world’s first live augmented reality concert platform, Firstage. Whether performing on stage or building brands, one thing has always driven me: understanding how attention is captured, how emotion is triggered, and how ideas stay with people.
Across my work, I’ve been recognised with awards at Cannes Lions, MENA Cristals, Clios, Eurobest, The Sharks, APMC, and ICADs, while also releasing four critically acclaimed albums with my bands Giveamanakick and SWEETS.
I believe sound is one of the most underused strategic tools in communications. It shapes memory, emotion, and recognition in a way few other brand assets can. At LAUDHAUS, we put sound at the centre of our strategic and creative approach—designing distinctive sonic assets and systems that help brands cut through, endure, and be instantly recognisable.
Founder & Creative Director
Keith Lawler
Alice Carroll. Co-Founder - Foxes Bow Irish Whiskey
“Before LAUDHAUS created our own sonic identity we would spend so much time and money on finding music that may or may not be on brand, and that other brands can use too.
Now, we are more distinct, much clearer internally and more memorable to our customers.
Working with Keith and the team at LAUDHAUS was brilliant. Keith has a really unique understanding of both brands and music, so he was able to bring that perspective to Foxes Bow.
Highly recommend.”
Claire Barry. Marketing & Communications Officer - UL Sport
“The sound of real athletes at work is the soundtrack of our programme and LAUDHAUS turned that into something creative, distinctive, and full of energy. Building a soundtrack entirely from the true sounds of UL sport brought a level of authenticity that you can feel as much as hear. Our scholars are the lifeblood of this programme and LAUDHAUS captured their drive and ambition in a way that is honest, powerful, and deeply reflective of who we are.”
Karl Waters. Chief Creative Officer - Folk VML
“I had the pleasure of having Keith Lawler on my team during his time as Creative Director at Folk VML. Keith consistently demonstrated an exceptional ability to blend strategic thinking with bold, original creativity - a rare combination that made a significant impact on both our clients and our team.
What sets Keith apart is his deep understanding of branding. He doesn’t just think in visuals or words; he approaches brand building with a holistic mindset, ensuring every element of a campaign works in harmony to tell a compelling story. That, combined with his experience as a successful musician for some of Ireland’s best known bands, makes his move into sonic branding feel not only natural but inspired.
With the launch of LAUDHAUS, Keith is bringing together his unique skill set in a way that few others could. He understands how brands sound, not just how they look - and in todays world, where audio plays an increasingly vital role in how we connect with audiences, that insight is invaluable.
I have no doubt that Keith and LAUDHAUS will make a powerful impact in the world of sonic branding. He brings passion, talent, and a deep respect for both creativity and craft to everything he does.”