Our strategic and creative methodology for crafting bespoke and authentic brand sound
The LAUDER framework
L - Listen
Hear what the brand is already saying.
We immerse ourselves in your brand’s world — research the values, target audience, brand DNA and simply how people hear you.
A - Audit
Identify where sound can unlock value.
Next, we examine your brand presence to find where sound matters for you (TV, in-app, radio, podcasts, events, social, product sounds, etc.).
U - Unearth
Shape the sonic direction with insight.
After learning about your brand and audience, we set your sound strategy. We explore music, sounds, voices, and your brand’s unique noises to create your sound identity.
E - Evolve
Create a system that adapts and scales.
Your sonic identity is far more than a 4 second logo. We build a full sonic suite of versions, edits, loops and sound elements for whatever uses and channels required — so your brand is adaptable while maintaining consistency everywhere it shows up.
D - Design
Compose the brand’s unique sound.
We sharing our vision with the right artist and the collaborate closely to create a unique sonic concept. Our network includes Grammy nominees, award-winners, chart-topping musicians, hip-hop artists, EDM composers, and classical performers, ensuring the perfect match for every project.
R - Roll Out
Launch, embed and guide.
Finally, we deliver your sonic identity toolkit and usage guidelines. This is intended to sit comfortably with your current brand assets and will be an indispensable resource to retain consistency across internal teams as well as partner agencies.
Every brand has a voice. Whether you' are looking for strategic clarity or a full-spectrum sonic identity, we can help.
Three Ways to Work With Us
Tier 1:
LAUD
Strategic Direction Only
We deliver a full Sonic Audit, find opportunities to brand your sound and provide a curated Sonic Mood Board. LAUDHAUS provides a clear, brand-aligned creative direction — which gives your team everything they need when looking for stock/licensed music.
Start here if you just need the thinking.
✔ Sonic Strategy
✔ Opportunity Identification
✔ Mood Board & Direction
✖ No original music
Tier 2:
LAUDER
Strategy + Original Music
Everything from Tier 1 — PLUS bespoke composition. We create original music using the creative direction and brand insights developed in the strategy phase.
Perfect for brands that want something ownable without a full sonic system.
✔ Includes LAUD
✔ Custom brand theme ✔ Sonic Logo
✔ Artist collaboration ✖ No extended system or rollout
Tier 3:
LAUDEST
Full Sonic Identity
Our complete LAUDER Framework in action. From recording the real-world sounds of your brand to building a flexible system of sonic assets. Includes creative, production, and rollout.
Crafted for brands seeking a unique sound and comprehensive, distinctive audio identity.
✔ Includes LAUD + LAUDER
✔ Custom music + sonic system ✔ Audience Testing
✔ Asset suite to include every potential use case (podcast in-store, in-app, advertising etc) + guidelines + rollout.
Some key terms
Sonic Strategy
This is the important bit! You wouldn’t build a car without a blueprint—why approach your project without a clear design?
An effective sonic identity requires a considered and informed understanding of a brand.
Brand Theme
Once we have a deep understanding of your brand’s DNA, it’s time to translate that into your brand theme. This is approximately 90 seconds of music that encapsulates your sonic identity. It will have multiple moods and tones to tailor all your sonic needs. Just think of the Bond theme.
Sonic Logo
This is the most distilled and recognisable version of your brand’s sound. Think of it like hook in a song, the part you can’t stop humming. This is usually between 2-5 seconds long.
Voice and Product sound
The voiceover artist you choose is a key element of your brand sound and plays a crucial role in your sonic identity. So do your app notifications, in-store music or playlists, product sounds, and tone of voice—all these components shape your brand’s overall sonic identity.