Why
In a whiskey category dominated by heritage and tradition, Foxes Bow needed to stand apart and create a joined-up brand experience that matched its distinctive visual identity and appealed to a younger audience.

How
LAUDHAUS created a flexible sonic identity rooted in the culture and character of Limerick. A bespoke synth tone was designed from the cadence and rhythm of the local Limerick accent, while reverbs captured from the historic Foxes Bow archway were embedded throughout the music. The bottle's signature cork pop became a recurring musical element, resulting in a recognisable sonic system spanning multiple genres while remaining unmistakably Foxes Bow.