Problem
Heineken GREENLIGHT needed a recognisable sonic identity capable of unifying a growing live music platform while remaining credible to an audience deeply connected to music culture. Traditional advertising music risked feeling generic and inauthentic.

Solution
LAUDHAUS developed a strategic sonic identity system built around anticipation, discovery and unmissable live music experiences. The rhythmic pulse of a pedestrian crossing signal became the foundation of the music, reflecting movement through a city towards a gig. Heineken bottle openings, fizz, bottle taps and crowd recordings captured in Dublin pubs were woven into the compositions, while analogue tape mastering helped the work feel closer to an artist recording than traditional advertising music.