YOUR BRAND HAS A VOICE, MAKE SURE IT’S HEARD

Welcome to LAUDHAUS

A Sonic Branding house specialising in creating strategic audio direction for brands.

Grab attention and keep it

Why does sound matter?

Sound captures attention everywhere. A study by EMarketer shows that 91.6% of internet users are looking at their phones while watching TV.

A unique sound helps your brand connect - even when they aren’t even watching.

Feel your brand

Music can be used to evoke specific and strategic emotions. The right music sets the tone and determines the emotional response.

A Caltech Study shows that we process sounds 100 million times faster than we process thoughts, meaning we feel the sound before we see the image.

Recall

Our brains are hardwired to recall sounds and attribute them to specific feelings.

A strategic sonic strategy taps into this and skyrockets brand recall.

Your sonic identity is rooted in your brand values.

It aligns closely with your visual identity and communication strategy, to reinforce your brand and unlock growth.

Strategically aligned

Your sonic identity is a valuable investment in your brand's future and a powerful tool for creating content. It offers one asset- a complete audio suite- that keeps every touchpoint on brand and builds loyalty and recognition.

It eliminates the need to license new music for every campaign or spend hours searching for library tracks that aren not on brand.

Saves time and money

“Sonic branding is a must-have for any complete brand ecosystem.

Knowing your company needs sonic branding and learning how to create an effective one are very different things.”

- Adweek 2024

Collaborators

Leron Thomas - Pan Amsterdam/Iggy Pop

Paddy Mulcahy

Folding Waves

Michael Maclennan

Ailbhe McDonagh

Denis Kilty

David Kitt

Richie Egan - Jape

The Irish Chamber Orchestra

GodKnows

Ruairi Lynch - Bantum

Cian Nugent

Ben Wanders - Wanderland Studios

Driven Snow

Stephen Ryan - Windings/GAMAK

Irene Buckley

To collaborate with LAUDHAUS please contact artists@laudhaus.net

Alice Carroll. Co-Founder - Foxes Bow Irish Whiskey

“Before LAUDHAUS created our own sonic identity we would spend so much time and money on finding music that may or may not be on brand, and that other brands can use too.

Now, we are more distinct, much clearer internally and more memorable to our customers.

Working with Keith and the team at LAUDHAUS was brilliant. Keith has a really unique understanding of both brands and music, so he was able to bring that perspective to Foxes Bow.

Highly recommend.”

Karl Waters. Chief Creative Officer - Folk VML

“I had the pleasure of having Keith Lawler on my team during his time as Creative Director at Folk VML. Keith consistently demonstrated an exceptional ability to blend strategic thinking with bold, original creativity - a rare combination that made a significant impact on both our clients and our team.

What sets Keith apart is his deep understanding of branding. He doesn’t just think in visuals or words; he approaches brand building with a holistic mindset, ensuring every element of a campaign works in harmony to tell a compelling story. That, combined with his experience as a successful musician for some of Ireland’s best known bands, makes his move into sonic branding feel not only natural but inspired.

With the launch of LAUDHAUS, Keith is bringing together his unique skill set in a way that few others could. He understands how brands sound, not just how they look - and in todays world, where audio plays an increasingly vital role in how we connect with audiences, that insight is invaluable.

I have no doubt that Keith and LAUDHAUS will make a powerful impact in the world of sonic branding. He brings passion, talent, and a deep respect for both creativity and craft to everything he does.”

Let your brand make some noise (strategically)

Get in touch and let’s see how we can make your brand more effective.